Digital Transformation Journey with Trickle

West Dunbartonshire Council’s Digital Transformation Journey with Trickle

Background

West Dunbartonshire Council, serving an area with roughly 90,000 residents and over 6,000 employees, is responsible for a diverse range of services from bins to schools to care homes. Alison McBride, the Strategic People and Change Manager, has been with the council for nearly a decade, focusing on business change and digital transformation.

They wanted to:

The Council wanted to demonstrate the positive side of embracing technology, helping to dispel the negative myths such as technology replacing people and the need for specialist training and kit. Their goal was to bring a piece of technology that would not only enhance employee well-being but also improve engagement and digital skills. The diverse and widespread workforce, including frontline workers in various locations, required a solution that was accessible, easy to use and could streamline communication.

Trickle would enable them to:

Trickle was chosen for its flexibility and accessibility as an app, making it a perfect fit for the Council’s diverse and mobile workforce. Its features, like ‘Moodsenses‘ and the ‘How Was Your Day’ function, provided valuable insights into employee sentiments. Trickle’s ability to facilitate anonymous feedback was crucial in creating a psychologically safe environment for employees to share openly. The app’s capability to push messages and information to teams in many different locations was also a key factor in its selection.

“The output from Trickle means I can say to the leaders, ‘Look, here’s what the results are saying. We need to take some action; we need to understand what’s happening and how we can improve.”

Alison McBride Strategic People & Change Manager West Dunbartonshire Council

The Results

  • Enhanced Communication: Trickle has become a vital tool for communicating with frontline workers, allowing for the efficient dissemination of information and collection of employee feedback.
  • Improved Employee Engagement: The app’s features, like Moodsenses, were widely used, enabling the Council to gauge employee sentiments regularly and address concerns proactively.
  • Data-Driven Decision Making: The ability to generate reports from Trickle allowed for evidence-based discussions in management meetings, supporting decisions with real employee feedback.
  • Addressing Real-Time Concerns: Trickle provided a platform for employees to raise questions and concerns, leading to timely and relevant communications from the Council.
  • Creating a Safe Space for Feedback: The option for employees to post anonymously on Trickle encouraged more open and honest communication, contributing to a healthier workplace culture.

Moving forward

Trickle was chosen for its flexibility and accessibility as an app, making it a perfect fit for the Council’s diverse and mobile workforce. Its features, like Moodsenses and the ‘How Was Your Day’ function, provided valuable insights into employee sentiments. Trickle’s ability to facilitate anonymous feedback was crucial in creating a psychologically safe environment for employees to share openly. The app’s capability to push messages and information to teams in many different locations was also a key factor in its selection.